May 19, 2021
As a solopreneur, how much attention are you paying to the "gray market?" If you don't know what that is, it's probably because you're too obsessed with the cultural and economic whims of Millennials and Gen Next'ers. This week's guest, Mauro Guillén, tells us why we shouldn't ignore folks over 60, as this is a $20 trillion market. Professor Guillen is the author of the book 2030: How Today's Biggest Trends Will Collide and Reshape the Future of Everything."
Check out this fascinating discussion about how generational and economic changes will shape the landscape in just 9 short years.