Jan 17, 2022
This week, Dan chats with Katie Shaffer, Fixed Operations Marketing Manager at Hunter Truck in Pittsburgh. Katie talks about the challenges of creating unique digital content for the trucking industry. Katie shares the unique benefits of "behind the scenes" video content, the inherent dangers of pursuing "vanity metrics" in social media marketing, and why social media marketing campaigns require patience and should not be rushed.
Check out this week's episode!