Apr 29, 2020
This week, Dan chats with best-selling author and branding expert Sean Pillot de Chenecey about his excellent book, "The Post Truth Business: How to Rebuild Brand Authenticity in a Distrusting World."
We discuss the following topics:
-- How do businesses build and maintain "reputation capital"?
-- How brands can differentiate themselves in a highly
commoditized, highly competitive marketplace;
-- How "adland" has evolved since the days of Don Draper, and what
factors influence the decisions that we as consumers make regarding
the brands we choose to associate with;
-- The worst, most tone deaf ad in the history of modern
advertising;
-- Why it is essential for today's brands to be trustworthy,
reliable, and competent;
and finally....
-- Will Artificial Intelligence and voice synth technology put
voice actors out of work? Sean has some interesting (and perhaps
reassuring) thoughts on this topic!