Mar 31, 2020
In this week’s episode of “You’re Hearing Voices,” I speak with Chris Bullock, the Vice President and General Manager of Capitol Radio Group, which comprises seven radio stations that serve Central Illinois.
We discuss the following topics:
--How local radio still plays a vital role in the 24/7 media landscape in the 21st century
-- How broader trends of declining trust in the media impact the day-to-day work of local news reporting
-- Why local businesses still choose radio as an advertising medium;
-- Where local radio stations go for voice talent, and;
-- The types of commercial VO reads that local small businesses want (hint - the “conversational read” strikes again!)
Join us for another captivating episode of "You're Hearing Voices!"